Henri de Mooij

About Me

I've had the privilege of working with exceptional Tech, Product, Sales, and Creative teams for nearly 25 years, learning something valuable from every project and challenge along the way.

With vast experience in leading and building high-performing tech teams (55+ FTE) in online performance marketing and product development, I combine technical creativity with a pragmatic, solution-focused mindset. My expertise spans cloud infrastructure, backend, and front-end development, with a strong track record in scaling platforms, automation, and optimizing workflows.

An early adopter of AI technologies, I've continuously integrated machine learning and automation into everyday processes. Today, AI forms a core part of my tech stack, powering decision-making, development, optimization, and creative innovation across projects.

Colleagues often highlight my ability to bridge technical and business perspectives. To me, it's simply about listening closely and asking the right questions.

What truly motivates me is building and scaling environments where talented people can excel and where technology genuinely drives business growth. I thrive in fast-paced environments, focused on cutting through complexity, removing roadblocks, and delivering practical solutions that make an impact.

The Netherlands

Professional Experience

Technology Director

CLIQ Digital

Jun 2022 - Present • 3 yrs 5 mos

Amsterdam, Netherlands

Leading (55+ FTE) back- & front end development, QA and cloud infrastructure teams in Amsterdam, Paris, London and Zagreb (external) ensuring seamless collaboration and product delivery while setting and maintaining the technology vision for upcoming years.

Strategic Leadership

  • • Setting and maintaining technology vision for upcoming years
  • • Building tech teams and aligning technology with business goals
  • • Managing budgets, cloud services on AWS and Cloudflare

Operational Excellence

  • • Overseeing tech project progress and execution
  • • Cut cloud costs in half through optimization initiatives
  • • Improved platform speed and reliability
  • • Managing ICT strategy to drive operational efficiency

Head of Technology Engineering

CLIQ Digital

Oct 2021 - Jun 2022 • 9 mos

Amsterdam, Netherlands

Leading (35+ FTE) back- & front end development, QA and cloud infrastructure teams across Amsterdam, Paris and London, ensuring seamless collaboration and product delivery.

  • • Led the phase-out of legacy tech systems
  • • Improved platform speed and reliability
  • • Managing budgets, cloud services on AWS, and ICT strategy

Lead Full Stack Developer

CLIQ Digital

Dec 2014 - Oct 2021 • 6 yrs 11 mos

Amsterdam, Netherlands

Led a comprehensive digital transformation initiative, managing development teams while architecting and implementing cloud-based content delivery solutions.

  • • Managing a team of 7 Full Stack Developers
  • • Overseeing full systems migration from colocation to AWS based hosting
  • • Architected and developed a platform for on-demand digital content delivery (Digital Content Warehouse)
  • • Implemented AWS services for content delivery platform, including VOD streaming and live channels
  • • Developed automation for Google Ads and Facebook Advertising to optimize marketing campaigns

Senior Full Stack Developer

CLIQ Digital

Nov 2012 - Nov 2014 • 2 yrs 1 mo

Amsterdam, Netherlands

Architected innovative marketing and mobile development solutions while leading technology modernization initiatives across multiple platforms.

  • • Architected and developed a platform for smart rerouting of marketing traffic
  • • Led the continuous development of a Software Development Kit (SDK) for iOS and Android, enhancing user registration, advertisements, event logging, and more
  • • Developed an SDK-plugin for Unity3D in C# to expand functionality and reach
  • • Migrated technology workflow from Subversion to Git, implementing Linux workflow enhancements like Capistrano and GitLab

Senior Developer Mobile & Web

Nakko

Feb 2010 - Oct 2012 • 2 yrs 9 mos

Amsterdam, Netherlands

Led web & mobile upgrades at Folders.nl (now spotta.nl) as principal developer, enhancing user experience and functionality.

  • • Developed mobile applications for iOS and Android with push messaging services
  • • Built mobile advertising platform and content delivery systems
  • • Supervised mobile ad networks and database optimization for major brands (Albert Heijn, KPN, Q-music)

Developer Mobile Web

Nakko

2008 - Jan 2010 • 2 yrs 1 mo

Amsterdam, Netherlands

Led development of multiple mobile portals and applications for various clients in startup environment.

  • • Spearheaded development of Nakko mobile advertising platform
  • • Built mobile content delivery and transcoding systems
  • • Collaborated with cross-functional teams for seamless mobile technology integration

Functional Developer

Nakko

Aug 2007 - 2008 • 6 mos

Amsterdam, Netherlands

Mobile & Online Development in startup environment.

Head of Global Ringtone Production & Acquisition

Buongiorno SpA (an NTT Docomo Company)

Nov 2006 - Aug 2007 • 10 mos

International

Managed global ringtone production studio team in mobile VAS company, overseeing content acquisition, market analysis, and project management.

  • • Maintained communication with local business units worldwide
  • • Developed ringtone production roadmaps for content quality and market competitiveness
  • • Collaborated with major record labels and content providers

Area Manager Audio Products

Buongiorno SpA (an NTT Docomo Company)

Nov 2006 - Feb 2007 • 4 mos

International

Managed worldwide product catalogue for Truetones/Realtones, Funsounds, Voicetones at Buongiorno SpA (an NTT Docomo Company).

  • • Collaborated with major record labels for product development and distribution
  • • Oversaw internal and outsourced production processes

Truetone Expert / Automation Expert

Buongiorno SpA (an NTT Docomo Company)

Oct 2005 - Nov 2006 • 1 yr 2 mos

International

Transitioned ringtone production from Tutch to Buongiorno SpA standards, rebuilding automation systems.

  • • Tutch Mobile Media was acquired by Buongiorno SpA during this transition
  • • Rebuilt ringtone automation script for over 300 formats
  • • Developed automation for GUI-only software, enhancing efficiency

Ringtone Production Automation Expert

Tutch Mobile Media

Oct 2004 - Oct 2005 • 1 yr 1 mo

Netherlands

Automated ringtone production process supporting up to 225 ringtone formats per title.

  • • Tutch Mobile Media acquired Jinglehell during this period
  • • Expertise in all Realtone/Truetone formats
  • • Achieved significant efficiency gains through automation

Ringtone Producer & TV Commercial Composer

Jinglehell

Apr 2002 - Oct 2004 • 2 yrs 7 mos

Netherlands

Developed monophonic and polyphonic ringtones, then automated production processes.

  • • Composed music for TV commercials (Brand Bier, TomTom)
  • • Designed fully automated ringtone macro script for all formats
  • • Enhanced user experience with high-quality ringtone options

Core Strengths

Strategic Technology Leadership

Recognized for combining deep technical expertise with clear vision that drives innovation and business success across complex technology landscapes.

People-Centered Leadership

Recognized for building high-performing teams through genuine care for individual growth, creating environments where people feel valued and empowered to excel.

Business-Technology Bridge

Valued for ability to translate complex technical concepts into actionable business strategies, ensuring alignment between technology investments and business outcomes.

Strategic Partnership & Negotiation

Known for balancing firm negotiation on critical matters with genuine human connection, building trust while achieving optimal outcomes for all parties.

Innovation & Adaptability

Early mover in AI adoption and emerging technologies, with proven ability to integrate new tools and practices that deliver measurable business value.

Calm Under Pressure

Recognized for maintaining composure and providing clear direction during critical incidents, ensuring rapid resolution while supporting team members.

What Others Say

"Henri is one of the very few that had that right combination of pragmatism and technical knowledge that is the prerequisite for reliable and smooth project management and delivery... Henri is a CTO that I'd certainly like to have an opportunity to work with again."
— Senior System Architect & Business Analyst
"A rare combination of strategist, pragmatic problem-solver, and inspiring leader—an asset to any organization fortunate enough to work with them."
— CEO
"A real innovator with strong leadership qualities, someone who brings together technology, people and strategy. His passion for technology goes beyond work alone."
— Product Owner
"His passion for finding creative, future-proof solutions and strategic mindset ensure every decision contributes to long-term scalability and business growth."
— Director of Operations
"A rare combination of strategist, technologist, and leader whose integrity and calm presence make him a true pleasure to work with."
— Tech Lead, DevOps & AWS
"His deep technical knowledge and calm played a crucial role in translating the needs of the marketing team to actions for the tech. Henri is the kind of person who lifts the whole team."
— Marketing Manager
"A strong communicator, pragmatic problem-solver, and highly receptive to feedback. He combines down-to-earth technical understanding with a clear focus on what can realistically be achieved."
— CTO
"He impressed me with his ability to bridge technology and business seamlessly... the ideal point of contact for decision-making."
— External Partner
"This guy is a great leader who combines strategic vision with the ability to create an environment where teams can grow and perform at their best."
— Tech Lead, AI/ML
"He has a rare ability to cut through noise, get to the heart of a problem, and turn complexity into clear, actionable steps."
— Tech Lead, Web Development
"His attention to detail, leadership, and focus are second to none... combines technical expertise with strong business acumen."
— Regional Sales Leader @ AWS
"Henri has a unique ability to understand the commercial impact of technical projects and provides innovative solutions with a collaborative mindset."
— Business Development Leader
"Whenever critical issues arose, Henri was the go-to person to solve them, maintaining the highest level of technical knowledge in the company."
— Head of Business Intelligence
"From a product perspective, I could always count on him to turn complex ideas into solid, scalable solutions."
— Digital Business Strategist
"He stays hands-on - he doesn't just manage, but also contributes directly when needed. Brings practical solutions that help projects move forward successfully."
— Product & Licensing Director
"Henri is a truly warm-hearted person who is very hands-on and simply gets things done. Always open to new ideas and a great leader for his team."
— Commercial Director
"A kind and competent people manager and creative engineer. Always eager to understand and help shape the direction of the business."
— Director Software Development
"Outstanding knowledge of AWS, cloud technologies, and emerging AI tools. Always exploring new technologies to stay ahead while maintaining excellent communication skills."
— Senior Full Stack Developer
"Always approachable, transparent, and supportive, creating an environment where open communication and collaboration were the norm."
— Lead Full Stack Developer
"He does a great job managing multiple teams while giving them autonomy to explore new ideas, ensuring projects are delivered on time."
— Software Engineer
"He guided the team with clear, fact-based decisions while keeping the bigger business picture and long-term strategy in mind."
— Senior Project Manager
"Always open to questions, always willing to share insights, and always giving clear direction when needed. Creates an environment where people feel supported."
— Backend Developer
"Proactive and always focuses on the bigger picture with overarching strategy. Enables teams to move fast and delivers clear results."
— Account Manager
"When I started building QA processes from scratch, he was always there to support me and give advice. Really appreciated his open and approachable nature."
— Senior QA

Education & Training

Music Technology

University of the Arts Utrecht

1996 - 2002

Utrecht, Netherlands

Majored in composition and technology, building foundational skills in audio production, digital signal processing, and creative technology that would later inform my approach to technical innovation and automation.

Core Focus Areas

  • • Composition and Music Theory
  • • Digital Audio Technology
  • • Sound Design and Production
  • • Creative Technology Integration

Skills Developed

  • • Technical Problem Solving
  • • Creative Process Management
  • • Audio Engineering Principles
  • • Technology-Creative Balance

Professional Development & Management Training

Continuous Learning in Leadership Excellence

Committed to continuous professional development through specialized management training programs, enhancing leadership capabilities and staying current with evolving technology practices.

Management Training @ Brout

Associated with CLIQ Digital

Advanced leadership methodologies and strategic management approaches for technology organizations.

Management Training @ Highberg

Associated with CLIQ Digital

Executive leadership development focusing on team dynamics and organizational effectiveness.

Practical Leadership @ ICM

ICM Opleidingen & Trainingen

Comprehensive practical leadership training focusing on hands-on management skills and team leadership techniques.

Ongoing Professional Development

Continuous Learning

Regular participation in leadership workshops, technology conferences, and round table seminars.

Expertise

Leadership & Strategy

Technology Leadership
IT Strategy
Digital Transformation
Team Building
Tech Recruitment
Talent Acquisition
Technical Interviewing
Scaling (up and down)
Rightsizing Resources
Cross-functional Leadership
Strategic Negotiation
Stakeholder Management
Mentorship & Growth
Business-Technology Alignment
Executive Communication
Change Management
Innovation Leadership

AWS & Cloud Infrastructure

AWS Solutions Architecture
Lambda & Serverless
EC2 & Auto Scaling
RDS & Database Services
S3 & Storage Solutions
CloudFormation & IaC
DevOps & CI/CD
CloudFront & CDN
VPC & Networking
IAM & Security
CloudWatch & Monitoring
ElastiCache & Caching
SQS & SNS Messaging
Kinesis & Real-time Data
Route 53 & DNS
ELB & Load Balancing
Redshift & Analytics
AWS Cost Optimization
Reserved Instances
Spot Instances
Cost Explorer
Savings Plans
Resource Tagging
Auto Scaling
Right Sizing
Multi-Region Architecture
MediaConvert & Transcoding
MediaLive & Streaming
MediaPackage & Delivery
MediaStore & Origin
Elemental Media Services
Disaster Recovery
Infrastructure Automation
Performance Optimization
System Reliability & SLA

Cloudflare Platform

Cloudflare CDN
Cloudflare Workers
Cloudflare Pages
Cloudflare R2 Storage
Cloudflare DNS
Cloudflare Security
Cloudflare Analytics
Cloudflare Stream
Cloudflare Images
Cloudflare Tunnels
Cloudflare Access
Cloudflare Rate Limiting
Cloudflare Bot Management
Cloudflare DDoS Protection
Cloudflare WAF
Cloudflare SSL/TLS
Cloudflare API

Digital Media & Content Excellence

Video Streaming Architecture
Audio Streaming Systems
Live Streaming
Video On Demand (VOD)
Content Delivery Networks
Media Transcoding
Adaptive Bitrate Streaming
HLS & DASH Protocols
RTMP & WebRTC
Media Processing Pipelines
FFMPEG Optimization
Video Compression
Audio Encoding
Digital Rights Management
Content Protection
Media Analytics
Quality of Experience (QoE)
Bandwidth Optimization
Multi-CDN Strategy
Global Content Distribution
Metadata Management
Digital Asset Management
Content Cataloging
Asset Lifecycle Management
Content Distribution Networks
Media Workflow Automation
Content Syndication
Digital Distribution Platforms
Mobile Video Optimization
OTT Platform Development
Subscription Video Services

Cost Optimization & Efficiency

Cloud Cost Management
Resource Optimization
Serverless Architecture
Edge Computing
CDN Optimization
Caching Strategies
Database Optimization
Load Balancing
Auto Scaling Policies
Container Optimization
Static Site Generation
Microservices
API Gateway
Content Compression
Image Optimization
Bandwidth Optimization
Storage Tiering
Lifecycle Policies
Monitoring & Alerting

AI & Emerging Technologies

AI Implementation
AI/ML Integration
Digital Transformation
Marketing Technology
Business Intelligence
Analytics & BI
Data Warehousing
Fintech & Payments
Digital Content Management

Modern Development & Architecture

Solution Architecture
Software Engineering
TypeScript
React
Next.js
Node.js
Python
Docker
PHP
Laravel
Symfony
Java
Bash Scripting
Zend Framework
Slim Framework
Objective-C
FFMPEG

ICT & Enterprise Services

Microsoft 365 Administration
Microsoft Teams Management
Microsoft SharePoint
Microsoft Exchange
Microsoft Azure AD
Slack Administration
Slack Workflow Automation
Google Workspace
Google Enterprise
Google Admin Console
SaaS Management
SaaS Integration
SaaS Cost Optimization
License Management
User Provisioning
Single Sign-On (SSO)
Identity Management
IT Procurement
Vendor Management
Contract Negotiation
Software Licensing
IT Budget Management
Enterprise Security
Compliance Management
IT Governance

Databases & Data Systems

MongoDB
MySQL
Amazon Redshift
RDS Management
Database Optimization

Message Queues & Caching

Redis
Amazon SQS
Amazon SNS
RabbitMQ
ElastiCache
Memcached
Message Queue Architecture
Pub/Sub Systems
Distributed Caching

Development Tools & Monitoring

GitHub
GitLab
Jenkins
Postman
Kiro
Pingdom
Sentry
New Relic
Grafana
Swagger
Cursor
OpenAI

Operations & Quality Assurance

System Monitoring
Incident Response
Testing Strategy
QA Processes
UI Automation
On-call Management
Troubleshooting

Project Management & Methodologies

JIRA
Monday.com
Scrum
Kanban
Lean
Agile Methodologies
Sprint Planning
Roadmap Planning
Confluence

Systems & Infrastructure

Linux Administration
Ubuntu
Amazon Linux
CentOS
System Administration
Server Management

Get in Touch

Interested in discussing how I can help your organization? Let's connect.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Or connect with me on

LinkedIn
Contact